ARound/LA Rams Submission for The 29th Annual Webby Awards
Pioneering the Future of Live Sports
ARound, in partnership with the LA Rams, introduced the first-ever synchronized broadcast and mobile AR activation during the 2024 season at SoFi Stadium. This groundbreaking experience seamlessly connected fans through real-time augmented reality on both their smartphones and the Rams’ iconic Infinity Screen.
Shared Reality at Stadium Scale
Fans participated in browser-based AR experiences, requiring no app download, while immersive visuals unfolded across the Infinity Screen—creating a unified, interactive stadium-wide experience. This seamless integration ensured every fan, whether on their phone or watching the screen, became part of the action in real time.
Innovative Brand Experiences
“ARound’s platform allows us to capture fan attention in the most exciting moments of the game and create a seamless experience from engagement to redemption.
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Innovative partnerships with Disneyland, Uber Eats, and Princess Cruises turned game breaks into unforgettable moments. Disneyland’s Firework Fantasy brought Sleeping Beauty’s Castle to midfield as fans worked together to pop virtual balloons. Uber Eats’ Pack Up the Pick Up let fans compete to fill virtual bags with food items, winning in-stadium rewards. Princess Cruises transformed the stadium into an Alaskan adventure, featuring Rams players zip-lining around the venue in a thrilling AR display.
Transforming Game Day
This activation with the Rams marks a new era in live sports entertainment, delivering unprecedented fan engagement and setting the stage for scalable, immersive AR experiences that connect audiences like never before.