Shared Augmented Reality at Scale
ARound is delivering the future of in-game sports entertainment through stadium-wide shared AR experiences that brings audiences together and into the action like never before.
Be Part of the Action
Fans all see the same 3D effects and participate in the same shared experiences.
Play Games on Field
New forms of massive multi-user gaming that brings the whole stadium in on the action.
3D Player Experiences
Player personalities appear larger than life with 3D player effects, stats, and more.
Our Products
ARound Stadium
Fan Engagement on a Whole New Level
The Stadium fan app delivers large-scale AR using 3D spatial computing to localize content for individuals via their smartphone, creating shared digital experiences for attendees.
ARound Producer
The Future of In-Game Entertainment
The Producer App allows teams to organize and control real-time AR effects to coincide with on-field action and to heighten the energy in the stadium.
ARound Broadcast
Live Augmented and Interactive Video
ARound Broadcast streamlines virtual production to quickly and inexpensively deploy live AR for videoboard and on-air broadcasts.
The Next Generation of Fan Engagement
Interactive Experiences
Stadium-wide shared AR experiences that brings audiences together and into the action like never before.
Capture Lost Fan Attention
Turn game downtime into a shared uptime by delivering highly immersive, interactive, and relevant content.
Unlock New Revenue Streams
ARound is redefining sports sponsorships and the value brought to in-stadium, interactive entertainment.
Connected Fan Community
Massive, multi-user AR redefines fan community by connecting fans with eachother both in stadium and at home.
Next-Gen Stats
ARound delivers interactive, real-time game analytics that brings broadcast visualization to the fanatics experience.
Real Value, Right Now
The metaverse is still a mystery – shared AR with ARound is real, relevant and ready now.
Introducing Rams House AR
The Los Angeles Rams and ARound introduce the next generation of Shared Augmented Reality with real-time stadium AR, in-venue broadcast integration on SoFi Stadium’s Infinity Screen, and an at home fan experience.
"We could not have asked for a better partner in ARound. Both the tech and creative are world class - so good in fact that we take the output from their AR engine for our massive Infinity Screen.”
- Skarpi Hedinsson, Chief Technical Officer
LA Rams
Building The Twiniverse
ARound partnered on an exclusive stadium AR experience with the Minnesota Twins for the baseball games at Target Field throughout the second half of the 2022 baseball season.
"We believe ARound's technology has vast implications for the future of fan experience and how fans will interact with our players and the game.”
- Chris Iles, Senior Director of Brand Experience & Innovation
Minnesota Twins
We believe that the best way for us to come together is to connect with the people and places around us.
Executive Bios
The ARound Executive Team has a diverse background spanning augmented reality, mobile technology, and the agency business, the intersection of which is at the core of ARound’s offering.
Josh Beatty
Founder & Chief Executive Officer
Josh Beatty is founder and Chief Executive Officer of ARound, a company focused on bringing people together through AR attractions for live events. ARound was the winner of Stagwell Inc’s annual innovation competition which facilitates and scales new product ideas within the agency network of 10,000+ employees. Josh previously founded modulR, an Inc. 500 fast-growth company that supported the mobile workforce. modulR worked closely with Apple, AT&T, Nike and others on mobile technology support and product development. Inventor and developer of numerous AR, VR and machine learned applications.
Raven Zachary
Chief Operating Officer
Raven Zachary is Chief Operating Officer at ARound focused on product delivery and operations. He joins ARound through Stagwell’s acquisition of Object Theory, a leader in creating custom augmented reality applications for businesses using wearables, smartphones, and tablets. Object Theory was a Fast Company “Most Innovative Virtual/Augmented Reality Companies” recipient and one of the first Microsoft agency partners for HoloLens.
Prior to founding Object Theory, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. The following year, Raven was the director of the official Obama ’08 iPhone app for the Obama Campaign, which led to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold Small Society to Walmart, where he directed the mobile product management team, launching a dozen mobile apps and sites for the world’s largest company.
Dana Ware
Chief Creative Officer
Dana Ware develops new, innovative AR experiences and stories that blend virtual and physical realities in novel ways. She joins from The VOID, where she served as creative director for projects in the rapidly expanding field of location-based virtual reality (VR). An internationally acclaimed Chicana director, she is also passionate about advancing the AR/VR industry through the inclusion of underrepresented voices, serving as co-chair for the Women in Games special interest group of the IGDA, and as a Future Realities Summit Advisor for the Game Developers Conference.
Lauren Fisher
Creative Advisor
Lauren Fisher is a designer, animator and director with over 15 years of experience in the entertainment and sports industry. She specializes in creating visually arresting content that experiments with animation, live-action and emerging technologies to tell compelling stories and delight audiences. Beginning her career in broadcast design, she then moved on to directing projects for some of the biggest brands in sports including the NBA, NFL, NCAA and over 15 professional teams. In 2018 she developed a pilot for a short-form docuseries called Greatness Code with Religion Of Sports, which was picked up by Apple TV and won an Emmy for animation. Lauren served as Director of Animation for the series. She was most recently Chief Creative Officer of The Famous Group, a fan experience company based out of Culver City, CA and has since moved on to develop her independent creative direction practice.
Investors
Stagwell Global
ARound is a startup within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS solutions built for the modern marketer. ARound was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
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