ARound turns stadium spectators into active participants.
ARound is a shared Augmented Reality (AR) platform that boosts fan engagement and sponsor opportunities by offering immersive and interactive in-stadium experiences connected to the stadium environment, game action, and fellow fans.
Increase Fan Engagement
ARound turns the phone into a game controller and broadcast assistant for live events.
Deepen Sponsor Value
A new marketing medium that integrates live game action and social gameplay.
Connect Stadium Experiences
Allow fans to become part of the action through experiences connected to the game itself.
The Next Generation of Fan Engagement
Stadium AR
Localized, stadium-centric content.
Connected Content
AR effects synced with real-time sports events.
Community Play
Connect, share, and compete with other fans.
Data-driven
API enabled content connected to the game.
Stat/Game Tracking
Live AR play-by-play, replays, and 3D insights.
Social AR
Fan interactions and shared community events.
Easy Accessibility
Web, app, mobile, and broadcast options.
Seamless Integration
No hardware, easy adoption for teams, venues.
Transforming Gameday within Live Sports
Explore the Future of Fan Engagement and Dynamic Sponsorship Opportunities with ARound and the Minnesota Twins: Leading the Way in Immersive Stadium Experiences.
"We believe ARound's technology has vast implications for the future of fan experience and how fans will interact with our players and the game.”
- Chris Iles, Senior Director of Brand Experience & Innovation
Minnesota Twins
Whose House? Your House
The Los Angeles Rams and ARound introduce the next generation of Shared Augmented Reality with real-time stadium AR, in-venue broadcast integration on SoFi Stadium’s Infinity Screen, and an at home fan experience.
"We couldn't have asked for a better partner in ARound. Both the tech and creative are world class - so good that we take the output from their AR engine for our massive Infinity Screen.”
- Skarpi Hedinsson, Chief Technical Officer
Los Angeles Rams
ARound in the News
We believe that the best way for us to come together is to connect with the people and places around us.
Executive Bios
The ARound Executive Team has a diverse background spanning augmented reality, mobile technology, and the agency business, the intersection of which is at the core of ARound’s offering.
Josh Beatty
Founder & Chief Executive Officer
Josh Beatty is founder and Chief Executive Officer of ARound, a company focused on bringing people together through AR attractions for live events. ARound was the winner of Stagwell Inc’s annual innovation competition which facilitates and scales new product ideas within the agency network of 10,000+ employees. Josh previously founded modulR, an Inc. 500 fast-growth company that supported the mobile workforce. modulR worked closely with Apple, AT&T, Nike and others on mobile technology support and product development. Inventor and developer of numerous AR, VR and machine learned applications.
Raven Zachary
Chief Operating Officer
Raven Zachary is Chief Operating Officer at ARound focused on product delivery and operations. He joins ARound through Stagwell’s acquisition of Object Theory, a leader in creating custom augmented reality applications for businesses using wearables, smartphones, and tablets. Object Theory was a Fast Company “Most Innovative Virtual/Augmented Reality Companies” recipient and one of the first Microsoft agency partners for HoloLens.
Prior to founding Object Theory, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. The following year, Raven was the director of the official Obama ’08 iPhone app for the Obama Campaign, which led to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold Small Society to Walmart, where he directed the mobile product management team, launching a dozen mobile apps and sites for the world’s largest company.
Dana Ware
Chief Creative Officer
Dana Ware develops new, innovative AR experiences and stories that blend virtual and physical realities in novel ways. She joins from The VOID, where she served as creative director for projects in the rapidly expanding field of location-based virtual reality (VR). An internationally acclaimed Chicana director, she is also passionate about advancing the AR/VR industry through the inclusion of underrepresented voices, serving as co-chair for the Women in Games special interest group of the IGDA, and as a Future Realities Summit Advisor for the Game Developers Conference.
Investors
Stagwell Global
ARound is a startup within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS solutions built for the modern marketer. ARound was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
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