ARound is a shared Augmented Reality (AR) platform that boosts fan engagement and sponsor opportunities by offering immersive and interactive in-stadium experiences connected to the stadium environment, game action, and fellow fans.
ARound turns the phone into a game controller and broadcast assistant for live events.
A new marketing medium that integrates live game action and social gameplay.
Allow fans to become part of the action through experiences connected to the game itself.
Localized, stadium-centric content.
AR effects synced with real-time sports events.
Connect, share, and compete with other fans.
API enabled content connected to the game.
Live AR play-by-play, replays, and 3D insights.
Fan interactions and shared community events.
Web, app, mobile, and broadcast options.
No hardware, easy adoption for teams, venues.
Explore the Future of Fan Engagement and Dynamic Sponsorship Opportunities with ARound and the Minnesota Twins: Leading the Way in Immersive Stadium Experiences.
"We believe ARound's technology has vast implications for the future of fan experience and how fans will interact with our players and the game.”
- Chris Iles, Senior Director of Brand Experience & Innovation
The Los Angeles Rams and ARound introduce the next generation of Shared Augmented Reality with real-time stadium AR, in-venue broadcast integration on SoFi Stadium’s Infinity Screen, and an at home fan experience.
"We couldn't have asked for a better partner in ARound. Both the tech and creative are world class - so good that we take the output from their AR engine for our massive Infinity Screen.”
- Skarpi Hedinsson, Chief Technical Officer
Los Angeles Rams
The ARound Executive Team has a diverse background spanning augmented reality, mobile technology, and the agency business, the intersection of which is at the core of ARound’s offering.
Josh Beatty is founder and Chief Executive Officer of ARound, a company focused on bringing people together through AR attractions for live events. ARound was the winner of Stagwell Inc’s annual innovation competition which facilitates and scales new product ideas within the agency network of 10,000+ employees. Josh previously founded modulR, an Inc. 500 fast-growth company that supported the mobile workforce. modulR worked closely with Apple, AT&T, Nike and others on mobile technology support and product development. Inventor and developer of numerous AR, VR and machine learned applications.
Raven Zachary is Chief Operating Officer at ARound focused on product delivery and operations. He joins ARound through Stagwell’s acquisition of Object Theory, a leader in creating custom augmented reality applications for businesses using wearables, smartphones, and tablets. Object Theory was a Fast Company “Most Innovative Virtual/Augmented Reality Companies” recipient and one of the first Microsoft agency partners for HoloLens.
Prior to founding Object Theory, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. The following year, Raven was the director of the official Obama ’08 iPhone app for the Obama Campaign, which led to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold Small Society to Walmart, where he directed the mobile product management team, launching a dozen mobile apps and sites for the world’s largest company.
Dana Ware develops new, innovative AR experiences and stories that blend virtual and physical realities in novel ways. She joins from The VOID, where she served as creative director for projects in the rapidly expanding field of location-based virtual reality (VR). An internationally acclaimed Chicana director, she is also passionate about advancing the AR/VR industry through the inclusion of underrepresented voices, serving as co-chair for the Women in Games special interest group of the IGDA, and as a Future Realities Summit Advisor for the Game Developers Conference.
ARound is a startup within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS solutions built for the modern marketer. ARound was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
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