“Why is it hard to scale AR? Because – to date – AR has focused on the individual. We believe that the transformational power of AR is in creating experiences that bring people together around a common place and purpose.”

Check out the premier issue of Stagwell’s new Thought Leadership series Marketing Frontiers on Event-based Augmented Reality, highlighting how AR at live sporting events can help create persistent, relevant, and shared experiences that will engage casual fans while enhancing the experience for sports fanatics.