Augmented Reality at Scale

ARound provides shared augmented reality experiences for live events allowing fans to come together to play, interact, and socialize like never before.

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Be Part of the Action

Fans around a stadium see the same 3D effects and participate in the same shared experiences.

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Play Games on Field

New forms of massive multi-user gaming that brings the whole stadium in on the action.

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See Next Gen Stats

ARound provides broadcast level field graphics, player stats, and team visualizations in stadium.

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ARound is launching with an exclusive stadium AR experience for Minnesota Twins baseball games at Target Field in the Twin Cities through the remainder of the 2022 baseball season. ARound will be coming to more places soon.

"We believe ARound's technology has vast implications for the future of fan experience and how fans will interact with our players and the game."

- Chris Iles, Senior Director of Brand Experience and Innovation for the Minnesota Twins

First-of-its-kind Fan Engagement Platform

The Future of In-Game Entertainment Today

Interactive Experiences

Stadium-wide shared AR experiences that brings audiences together and into the action like never before.

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Capture Lost Fan Attention

Turn game downtime into a shared uptiume by delivering highly immersive, interactive, and relevant content.

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Unlock New Revenue Streams

ARound is redefining sports sponsorships and the value brought to in-stadium, interactive entertainment.

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Mass Intimacy

Massive, multi-user AR redefines what it means to be part of a shared fan experience in the same physical space.

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Next-Gen Stats

ARound delivers interactive, realtime game analytics that brings broadcast visualization to the fanatics experience.

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Real Value, Right Now

The metaverse is still a mystery – shared AR with ARound is real, relevant and ready now.

Create more memorable and meaningful fan experiences.

We believe that the best way for us to come together is to connect with the people and places around us.

ARound brings people together where they can see and interact with each other in exciting and inviting ways. A place where we rally behind our commonalities instead of defining ourselves by our differences.

Executive Bios

The ARound Executive Team has a diverse background spanning augmented reality, mobile technology, and the agency business, the intersection of which is at the core of ARound’s offering.

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Josh Beatty

Founder & Chief Executive Officer

Josh Beatty is founder and Chief Executive Officer of ARound, a company focused on bringing people together through AR attractions for live events. ARound was the winner of Stagwell Inc’s annual innovation competition which facilitates and scales new product ideas within the agency network of 10,000+ employees. Josh previously founded modulR, an Inc. 500 fast-growth company that supported the mobile workforce. modulR worked closely with Apple, AT&T, Nike and others on mobile technology support and product development. Inventor and developer of numerous AR, VR and machine learned applications.

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Raven Zachary

Chief Operating Officer

Raven Zachary is Chief Operating Officer at ARound focused on product delivery and operations. He joins ARound through Stagwell’s acquisition of Object Theory, a leader in creating custom augmented reality applications for businesses using wearables, smartphones, and tablets. Object Theory was a Fast Company “Most Innovative Virtual/Augmented Reality Companies” recipient and one of the first Microsoft agency partners for HoloLens.

Prior to founding Object Theory, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. The following year, Raven was the director of the official Obama ’08 iPhone app for the Obama Campaign, which led to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold Small Society to Walmart, where he directed the mobile product management team, launching a dozen mobile apps and sites for the world’s largest company.

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Lauren Fisher

Creative-in-Residence

Lauren Fisher is a designer, animator and director with over 15 years of experience in the entertainment and sports industry. She specializes in creating visually arresting content that experiments with animation, live-action and emerging technologies to tell compelling stories and delight audiences. Beginning her career in broadcast design, she then moved on to directing projects for some of the biggest brands in sports including the NBA, NFL, NCAA and over 15 professional teams. In 2018 she developed a pilot for a short-form docuseries called Greatness Code with Religion Of Sports, which was picked up by Apple TV and won an Emmy for animation. Lauren served as Director of Animation for the series. She was most recently Chief Creative Officer of The Famous Group, a fan experience company based out of Culver City, CA and has since moved on to develop her independent creative direction practice.

Investors

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Stagwell Global

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

ARound is the newest product to join the Stagwell Marketing Cloud, Stagwell’s growing roster of unified SaaS and DaaS products built to give an edge to the modern marketer. It was developed as the winning idea at Stagwell’s annual innovation competition for network talent, which challenges teams to pitch new product ideas to modernize marketing services and pre-empt the needs of tomorrow’s leading brands.

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