Beliefs

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Mixed Reality Bites: AR & VR in 2022
Mixed Reality Bites: AR & VR in 2022

As technology and consumer understanding advance, mixed reality is becoming part of the fabric in spaces like education, engineering, and healthcare. But many of the best AR and VR experiences are still rooted in entertainment and gaming. Join Josh Beatty from around...

How Will The Metaverse Reshape Retail?
How Will The Metaverse Reshape Retail?

The metaverse is the new tech darling as companies look to harness the next-generation of the internet to connect with their customers and grow their bottom line. Mark Penn, Chairman and CEO of Stagwell Global, discusses his company's new AR platform and how...

Who owns an augmented place?
Who owns an augmented place?

Who owns the augmented version of a physical place?  There are still many unknowns with the Metaverse, however, the most pressing need is for one of the most basic requirements of any market system - clear ownership rights. A (market) system that protects...

See you @ CES!
See you @ CES!

Stagwell (STGW) to Launch Connected AR Experiences for Live Events at CES 2022. ARound brings interactive shared experiences to the metaverse. NEW YORK, Dec. 16, 2021 /PRNewswire/ -- Stagwell Inc. (NASDAQ: STGW) announced today it will launch an innovative,...

Object Theory joins ARound
Object Theory joins ARound

As part of the launch of ARound, Stagwell has acquired Object Theory, a leader in creating custom augmented reality applications for businesses using wearables, smartphones, and tablets. Object Theory was a Fast Company "Most Innovative Virtual/Augmented Reality...

The Power of Place
The Power of Place

In addition to the traditional big five senses (sight, sound, smell, touch and taste), there is another powerful sense that often gets ignored and that’s our sense of space. Most digital experiences are fleeting in nature. You swipe off something and it is gone,...